Mattress retail · CLIENT GROWTH CASE
American Mattress
From product discovery to showroom intent.
Lead generation & product education
ILLUSTRATIVE MONTHLY CLIENT ESTIMATES
Monthly performance at a glance.
~2.4M
Estimated monthly views
~4,000
Estimated monthly leads
~EGP 8M
Illustrative monthly revenue
Planning placeholders only. Views and revenue have not been measured or verified. Revenue uses an illustrative EGP 8M monthly baseline; each client uses a 0.8–1.5× factor. These figures are illustrative and must not be read as verified client performance.
FROM AMERICAN MATTRESS’S SOCIAL ACCOUNT
Six posts. One consistent view.
Selected posts from the brand’s Instagram account, displayed in 4:5 frames. Select any post to see the original on Instagram.
POSTS IN CONTEXT
A consistent presentation across the customer journey.
Original brand posts shown in editable social-card and mobile-style frames. These frames are portfolio presentation mockups.
@american.mattress.egypt
Post presentation mockup
01 · SOCIAL CARD
@american.mattress.egypt
Post presentation mockup
02 · MOBILE POST
THE COMMERCIAL CONTEXT
From product discovery to showroom intent.
A considered purchase: customers compare comfort, materials and support before choosing a mattress. The journey connects product education, campaign creative and a clear enquiry route.
GROWTH FOCUS
Lead generation & product education
THE CUSTOMER JOURNEY
Discovery → consideration → enquiry
Connect the visual story to a practical next step.
THE GROWTH APPROACH
Build interest. Make the next step clear.
Connect product-led creative, audience segmentation and ongoing campaign testing with a website experience that helps shoppers take the next step.
SIGNALS TO FOLLOW
Monthly enquiries
Product interest
Showroom intent
HOW IT WORKS
A visible path from brief to learning.
A visible sequence, with a useful output at each stage.
01
Understand
Clarify the offer, market and buying decision.
YOU RECEIVE
A shared brief and customer journey.
02
Show
Build a visual story around relevant products or projects.
YOU RECEIVE
A clear message and creative priorities.
03
Connect
Make enquiries easy to start and useful to qualify.
YOU RECEIVE
A practical enquiry and follow-up route.
04
Review
Read audience signals alongside customer feedback.
YOU RECEIVE
The next priorities for testing.
YOUR NEXT CHAPTER
Build a clearer path to growth.
Share your brand, your market and the customer action you want to improve. Let’s define a useful starting point.
KARIM HAMDY
Paid media strategy, management and measurement.
Cairo, Egypt. Working across Egypt and MENA.
© 2026 Karim Hamdy