PAID MEDIA SERVICES · MANAGEMENT

Paid media management with a clear rhythm.

Senior-led paid media management for established brands in Egypt. Campaign control, creative testing and reporting stay connected to your primary commercial goal.

HOW IT WORKS

See the work. Know what you receive.

A visible sequence, with a useful output at each stage.

01 Daily · Control

Check pacing, tracking, account health and high-impact changes.

YOU RECEIVE

An account that is actively supervised.

02 Test · Learn

Review creative, audiences and offers against a documented test plan.

YOU RECEIVE

A record of what is being learned.

03 Weekly · Decide

Explain what changed, what it means and what needs approval.

YOU RECEIVE

A concise weekly performance pulse.

04 Monthly · Review

Connect campaign performance to available lead-quality and sales information.

YOU RECEIVE

A monthly business report and next actions.

YOUR DELIVERABLES

A scope you can understand before you commit.

Campaign operation

Account structure, campaign build and ongoing control within the agreed platform and market scope.

Creative test plan

Messages, audiences and offer tests with clear hypotheses and a record of the decisions.

Commercial reporting

Weekly updates and monthly reviews that show both the platform figures and the business context.

A CONNECTED REPORT

Media signals need commercial context.

The customer journey determines what should be measured. Agree the definitions and the available feedback before interpreting a headline cost or return.

Advertising

Enquiry

Qualified lead

Visit / order

Sale

For considered purchases, enquiry quality, visits and sales feedback help explain what platform activity means. Where data is incomplete, the report makes that limitation clear.

WORKING TERMS

Clear responsibilities from the start.

Ongoing management has a three-month minimum and one primary commercial goal. The management fee is quoted separately from ad spend. Production, web and CRM development are separately scoped when required.

Karim leads media strategy, account structure, testing priorities, budget recommendations and reporting. The client provides accurate claims, approvals, sales follow-up and the agreed business inputs.

COMMON QUESTIONS

Before we begin.

How do you judge a lead-generation campaign?

Start with the enquiry and cost per enquiry, then review qualification, appointments or visits, and sales where the business records those stages.

How often will I hear from you?

The operating model includes weekly updates and a monthly business review. The proposal confirms the communication and approval process.

Do you guarantee a specific ROAS or lead volume?

No specific return or lead volume is guaranteed. Performance depends on the offer, market, creative, measurement and sales follow-up as well as the media decisions.

YOUR NEXT CHAPTER

Build a clearer path to growth.

Share your brand, your market and the customer action you want to improve. Let’s define a useful starting point.

KARIM HAMDY

Paid media strategy, management and measurement.
Cairo, Egypt. Working across Egypt and MENA.