PAID MEDIA SERVICES · DIAGNOSTIC

A paid media audit that ends with a plan.

A senior paid media audit for established brands in Egypt and MENA. Understand the account, funnel, tracking and creative priorities before committing to a larger programme.

HOW IT WORKS

See the work. Know what you receive.

A visible sequence, with a useful output at each stage.

01 Share the context

Provide account access, your business goal and available sales information.

YOU RECEIVE

An agreed audit brief.

02 Audit the system

Review account structure, measurement, funnel steps and creative inventory.

YOU RECEIVE

A structured findings map.

03 Set priorities

Separate immediate fixes from the tests and implementation work that follow.

YOU RECEIVE

A prioritized 90-day roadmap.

04 Make the decision

Review the findings together and agree a sensible next step.

YOU RECEIVE

A focused decision session.

YOUR DELIVERABLES

A scope you can understand before you commit.

Account & funnel review

A clear picture of campaign structure, the offer, landing journey and follow-up.

Measurement checks

Event definitions, tracking gaps and the sales information needed to interpret performance.

90-day roadmap

A prioritized action plan that explains what to fix, what to test and what to measure.

A CONNECTED REPORT

Media signals need commercial context.

The customer journey determines what should be measured. Agree the definitions and the available feedback before interpreting a headline cost or return.

Advertising

Enquiry

Qualified lead

Visit / order

Sale

For considered purchases, enquiry quality, visits and sales feedback help explain what platform activity means. Where data is incomplete, the report makes that limitation clear.

WORKING TERMS

Clear responsibilities from the start.

A one-off project. The audit scope, access requirements, fee and delivery date are agreed in the proposal. Implementation and ongoing campaign management are scoped separately.

Karim leads media strategy, account structure, testing priorities, budget recommendations and reporting. The client provides accurate claims, approvals, sales follow-up and the agreed business inputs.

COMMON QUESTIONS

Before we begin.

Who is the audit for?

An established brand that needs an experienced assessment of current paid media, or wants a clear plan before appointing an ongoing partner.

What do I need to provide?

Relevant account access, campaign history, the business goal, creative examples and the sales-stage information you currently record.

Will the audit include implementation?

The diagnostic provides findings, a prioritized roadmap and a decision session. Implementation can be agreed separately if it is the right next step.

YOUR NEXT CHAPTER

Build a clearer path to growth.

Share your brand, your market and the customer action you want to improve. Let’s define a useful starting point.

KARIM HAMDY

Paid media strategy, management and measurement.
Cairo, Egypt. Working across Egypt and MENA.