Start with the business goal, the current spend and the decision that feels unclear.
A short written brief helps confirm fit before a call and keeps the first conversation focused on the commercial problem.
Best fit: established brands with EGP 100,000+ monthly media spend and a clear decision owner.
Six details are enough to begin.
Put these points in the email. A polished presentation is not required.
Brand and market
What you sell, where you operate and the category you compete in.
Current media spend
Approximate monthly spend and which platforms are active.
Commercial goal
The lead, visit, booking, order or sale outcome the business needs.
Current obstacle
Where performance, measurement or decision-making feels unclear.
Tracking and sales data
What happens after an enquiry and which stages are currently recorded.
Decision owner and timing
Who can approve changes and the realistic 90-day window.
A fit check before the calendar.
The brief is reviewed against spend, operations, tracking readiness, creative capacity, decision ownership and timing.
Brief reviewed
The commercial goal and current operating constraints are checked first.
Starting point recommended
Diagnostic, ongoing management or a clear no-fit answer.
Focused review call
When there is a fit, the call concentrates on evidence, risks and decisions.
Ready to share the brief?
Email the six points above. Replace the address in Elementor if your final business inbox is different.
Based in Cairo • Selected work across Egypt and MENA