PAID MEDIA SERVICES

Choose the level of commercial complexity — not a bundle of platforms.

Every engagement combines strategy, campaign control, measurement and reporting. Scope expands only when the business problem requires it.

Three-month minimum for ongoing management. Advertising spend is paid directly to the platforms.

SERVICE OPTIONS

Three ways to begin.

01

Paid Media Diagnostic

For an established brand that needs a senior review before a larger commitment. Includes the account, funnel, tracking, creative and sales-feedback audit, a 90-day roadmap and one decision session.

02

Performance Management

For one market and one primary commercial goal. Includes daily control, a testing plan, weekly pulse, monthly business report and direct Karim leadership.

03

Growth Partner

For higher spend, several product lines, branches, CRM integration or multi-market work. Includes deeper measurement, creative learning and stakeholder coordination.

ONE CONNECTED SYSTEM

Media data and sales outcomes belong in the same conversation.

The exact end event changes by industry, but the reporting ladder stays clear: delivery → traffic → lead or order → quality → visit or appointment → sale → economics.

INCLUDED IN ONGOING MANAGEMENT

The operating layers behind the campaigns.

01

Commercial definition

Agree the business outcome, measurement terms and allowable acquisition logic.

02

Media architecture

Campaign structure, platform roles, audience logic and budget allocation.

03

Creative learning

Clear hypotheses, asset priorities and a record of what changed performance.

04

Measurement QA

Event definitions, UTMs, tracking checks and sales-stage feedback where available.

05

Decision rhythm

Daily control, weekly pulse, monthly business review and quarterly direction.

06

Direct leadership

Strategy and material budget decisions led directly by Karim.

CLIENT FIT

Designed to filter as carefully as it attracts.

Strong fit creates better work, faster decisions and a more useful first 90 days.

STRONG FIT

Established operations

A proven offer, stock or project inventory, and a clear sales or fulfilment process.

Meaningful media investment

At least EGP 100,000 per month in Egypt, with EGP 150,000+ as the stronger fit level.

Decision ownership

A marketing or commercial owner can approve creative, budget and tracking decisions.

USUALLY NOT A FIT

Pre-launch demand testing

The service is not designed to prove whether an unvalidated product has a market.

Guaranteed-result requests

No responsible media partner can guarantee a specific ROAS, CPL or sales number.

One-week rescue projects

The operating model needs a realistic learning period and client-side cooperation.

THE FIRST TEN DAYS

A premium onboarding process protects the work.

Days 0–2

Commercial and access lock

Contract, payment, owner, access, history, offer, stock and sales process.

Days 3–5

Measurement baseline

Tracking audit, event definitions, baseline funnel and commercial KPI agreement.

Days 6–8

90-day media plan

Architecture, audience, budget, creative tests and reporting design.

Days 9–10

QA and launch

Build review, approvals and signed launch-readiness checklist.

A FOCUSED FIRST STEP

Request the right starting point.

Share your market, monthly spend, commercial goal and current obstacle. Karim will recommend a diagnostic or ongoing engagement only when it fits.